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Peter Lole launches new trade name and brand communications

Peter Lole Insurance Brokers has launched a new trading name and brand communications strategy.

The trading name has changed from Peter Lole & Co to Peter Lole Insurance Brokers alongside a fresh logo and design to bring greater pace and clarity to its services.

Moving away from the traditional padlock and chain design, the new brand uses the letter P as the focal point with clear use of colour to provide differentiation. 

A responsive website provides comprehensive information about Peter Lole's expertise for marine, business and personal insurance. The branding has also been rolled out across new brochures, a 2016 calendar and client gifts.

The brand has been launched in time for the BIFA Freight Service Awards which takes place in London on January 21st.

Managing Director Simon Lole, whose father established the business in 1979, said: "We're very excited about the new branding which has been designed to reflect our expertise in the insurance sector and give us a fresh and modern approach."

15/01/16

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